Multi-channel, personalised, direct marketing

‘It’s a Mug’s Game’ was a print and digital marketing campaign devised by Inc Direct, designed to entice marketing professionals to use their highly-personalised direct marketing services for their own campaigns. Sizewise Studio created artwork for print and digital publication, including multiple alphabets designed to look like letters cut from newspaper headlines. We also supplied custom Photoshop action scripts to create realistic images of the recipient’s mug displaying their name. This allowed detailed, personalised artwork production to be automated using a database of names.