Sizewise Studio is based near Shoreham on the sunny Sussex coast and run by Chris Winter. Chris started out working at London ad agencies Proximity, Publicis and JWT, then managed the studio at Wand before moving south and heading up a studio for Spanlite, the large-format backlit specialists.

Sizewise Studio has been running since 2017 and still oversees Spanlite’s image work and website; along with a number of other local and UK-based businesses. The office at St Julian’s Hall overlooks the iconic lighthouse and harbour mouth on the coast road between Southwick and Shoreham.

The finer points of artworking, retouching and print production really interest me. Coming up with novel creative ideas is of course extremely important, but so is knowing how best to realise them in print, on screen, clothing, vehicles, glass, buildings – wherever required. Aside from design, there’s endless creativity to be had within the technical realm. A wide skill set, lateral thinking, good communication skills and a passion for words help me to provide a really useful studio resource, but sensible project management – and trust – makes the whole process run smooth.